At ODC© commercial advertisement production is a process in which the client is encouraged to participate providing feedback during the production process. Through the process of PHASE V© commercial advertisement production, clients are content during the production process and they are more satisfied with the final product. For more information about how this process can benefit your advertising concern please read our Internet information brochure provided here:
PHASE I
Client interview: At the client interview the purpose of the advertisement
is discussed and defined. Initial Target audiences are explored and defined
demographically. Preliminary approaches to the advertising purpose are proposed.
As a result of the client interview ODC© will script a commercial messaging
line on a story board presentation.
Scripting: Creating an advertising message which is in the language
and meets the expectations of the targeted audience, while impacting the purpose
of the advertisement positively.
Story boarding: Infusing the scripted advertisement message with
images and behaviourial actions in scenes which complement and enhance the
message. Creating graphic drawings and electronic animated presentations are
mediums of story boarding.
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